Everyone loves growth. Revenue milestones get the headlines. But chasing top-line sales while ignoring the bottom line is a dangerous trap, especially in eCommerce.
Here’s why revenue growth without profit growth is a red flag, not a success story.
- Low-Margin Sales Can Sink You
Not all sales are good sales. If you’re spending $80 to make $100 in sales, your “growth” is just eating into your cash.
High volume, low margin businesses can bleed out fast. Your gross profit must grow in lockstep with revenue—or your bank balance will suffer.
- Expenses Scale Faster Than You Think
Warehousing, software, logistics, support… as you grow, so do your costs. Without tight control on unit economics and operating margins, growth just magnifies inefficiency.
- Investors and Buyers Want Profitable Growth
Whether you’re planning to raise capital or sell, no one’s impressed by vanity metrics. Smart buyers and investors look for sustainable, profitable, and scalable businesses, not just ones with flashy revenue.
The Bottom Line?
Revenue is just the start of the story. A fractional CFO helps you make sure that as you grow, you get richer, not just busier.
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