Top 5 Metrics Every eCommerce Business Should Track Weekly

Revenue is not the full picture. If you’re running an eCommerce business, your weekly dashboard needs to go deeper.

Here are five non-negotiable metrics every founder should track every single week:

1. Gross Margin %

Your gross margin tells you how much is left after product and shipping costs. If it’s under 40%, you’re on thin ice. Low margins mean every dollar you spend on ads or overhead is riskier.

2. Customer Acquisition Cost (CAC)

How much are you spending to win a customer? If this isn’t paired with customer lifetime value (CLTV), you’re scaling blind.

3. Inventory Turnover Rate

Too much stock ties up cash. Too little leads to stockouts and lost sales. This metric keeps your working capital healthy.

4. Ad Spend ROI

Are your marketing dollars returning profit? Track spend vs. revenue and spend vs. contribution margin.

5. Cash Balance vs Cash Burn

How much cash is in the bank, and how fast are you burning through it? This tells you how many months of runway you have left.

Smart operators look at these numbers weekly, not just at month-end.  By then, it is too late.