You’ve grown your eCommerce business beyond the startup phase. Sales are solid. Orders are coming in, and maybe you’ve even hired a small team. But your finances? They’re a mess – or at best, a mystery.
You’ve got a bookkeeper who reconciles the accounts. An accountant who does your taxes and monthly reporting. But you still feel like you’re flying blind. That’s because you’re missing the third leg of the finance stool: a CFO.
The Missing Link in Most eCommerce Operations
A CFO (Chief Financial Officer) does what your accountant and bookkeeper can’t: they interpret your numbers and guide your decisions. They look forward, not just backwards.
A good CFO will:
- Build financial models that help you scale safely
- Forecast cash flow so you don’t run out during a big inventory order
- Spot profit leaks in your product mix or ad spend
- Help you prep for funding or a future exit
Why You Don’t Need One Full-Time
Here’s the good news: you don’t need a full-time CFO with a six-figure salary. A fractional CFO brings that same strategic finance expertise on a part-time or project basis, customised to what your business needs (and can afford).
It’s the smart way to plug the biggest financial gap in growing eCommerce businesses.
Want to Book a Consultation?
Want to understand what a CFO could do for your business?