What we do?
Empowering Owners with Strategic Guidance and Hands-On Support
We partner with B2B and B2C eCommerce and online businesses that may not require a full-time CFO but still value senior financial expertise to support their growth. While scaling the business is often a key objective, we ensure that profitability and strong cash flow remain at the heart of every strategy.
We typically work alongside your existing accountant or bookkeeper to establish a solid financial reporting foundation, then build on this by delivering clear insights and forward-looking advice to guide your strategic decision-making.
25+
YEARS AS CHARTERED ACCOUNTANT
10+
YEARS OF ONLINE EXPERIENCE
12+
YEARS AS CFO
15+
YEARS POST MBA GRADUATE
Services to suit your business
Customized Services for Every Stage of Your Business
Foundation
- Monthly CFO meeting (or recorded video update if preferred)
- Standard reporting pack with insights and recommended actions
- Annual budget (by month) including cash flow, profit/loss and balance sheet
- CFO access for brief questions and explanations
Growth
- Monthly CFO meeting and mid-month update call
- Tailored reporting pack with insights and recommended actions
- 18-month budget (by month) including cashflow, profit/loss and balance sheet
- Monthly KPI review
- Quarterly product volume and pricing reviews
- CFO access for brief questions and explanations
Advisory
- Monthly CFO meeting and weekly performance/strategy call
- Tailored reporting pack with insights and recommended actions
- Rolling 18-month budget (by month) including cashflow, profit/loss and balance sheet
- Weekly KPI review
- Weekly cash flow review
- Monthly product volume and pricing reviews
- Minor ad-hoc project work
- CFO access for brief questions and explanations